Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.
We are recruiting for a Sales Representative. This is a full time position which includes the use of a company vehicle, and the opportunity to grow within a leading beer company.
This position operates within a diverse market and focuses on the ownership of annual territory planning, individual customer planning, promotional evaluation and customer sell-back, competitive intelligence gathering, and opportunity identification. Successful candidates should have a passion for working with others in a client-facing environment, and a strong desire for a long-term, sales focused, growing career within Labatt.
Delivering territory volume, share, distribution, and margin contribution targets by total territory, sales channel and brand within a specific geography through leveraging commercial resources (brands, programs, systems etc.)
Territory spend and budget management
Planning and executing consumer programming and sales standards across all channels (Retail, On-Premise, Community)
Building strong business relationships with key customers and consumer groups
Identifying and leveraging business opportunities (i.e. new customers)
Ensuring execution excellence of National and customized programming
Execution of call cycle and administrative duties (routine management)
University Degree preferred
Previous experience in field sales or packaged goods an asset
Budget management experience, analytical skills, strong business acumen
Strong organization skills with the ability to prioritize and work in a fast-paced environment
Excellent relationship building and follow-up skills
Effective communication skills (both written and verbal)
Strong impact and influential abilities
Computer proficiency and aptitude, specifically with Excel and PowerPoint
Must hold a valid driver’s license
As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.
EQUAL OPPORTUNITY EMPLOYER
At Labatt Breweries of Canada, we are an equal opportunities employer and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.
REQUIRE ADDITIONAL ASSISTANCE?
Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.
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**** Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment process. Any email communication you receive as part of the application or onboarding process will come from a @Labatt.com email address. If you have any questions or concerns, please email the recruitment team at