Retro Cannabis is a craft cannabis micro-producer based in Charlottetown, PEI. Established in the fall of 2021, our commitment has always been to produce top-quality cannabis products with meticulous attention to detail. Under the banner "Vintage Vibes, Modern Methods," our product offerings have made their way into both provincial and private wholesale markets across Canada.
We are in search of a talented and dynamic Social Media Manager to enhance our digital footprint. This unique role involves managing the social media presence for up to four companies, all under the same ownership. This part-time position has the potential to move into a full-time Marketing and Promotions Manager role based on performance and company needs. Although being based in PEI is considered an asset, remote work is also an option. The Social Media
Manager will report directly to our General Manager.
Key Responsibilities:
Multi-Brand Management: Oversee the social media channels for 1-4 companies, maintaining brand consistency and audience-specific strategies.
Content Development: Create and curate compelling content across platforms such as Instagram, Facebook,
LinkedIn, Twitter, and emerging platforms like TikTok.
Digital Asset Creation: Leverage graphic design tools like Photoshop, Illustrator, etc., to create visually appealing digital assets.
Community Engagement: Monitor and respond to comments, DMs, and other forms of social interactions in a timely and professional manner.
Cross-Functional Collaboration: Work closely with other departments to leverage content, promotions, and other brand-related activities.
Industry Trend Monitoring: Keep abreast of the latest trends, tools, and technologies in social media, and integrate them into existing strategies.
Analytics and Reporting: Conduct regular audits to track KPIs, providing insights and recommendations for improvement.
SEO and Web Optimization: Advise on the company's website functionality, UX, and SEO strategies.
Qualifications & Desired Skills:
Bachelor's degree or equivalent in Marketing, Communications, or a related field.
At least 2-3 years of experience as a Social Media Manager, preferably in the cannabis or a closely related industry.
In-depth understanding of social media algorithms, paid advertising, and platform-specific best practices.
Strong graphic design skills and proficiency in tools like Photoshop and Illustrator would be a significant asset.
Highly organized, with the ability to manage multiple projects simultaneously in a fast-paced environment.
Strong analytical skills with the ability to interpret data for actionable insights.
Must be at least 19 years of age.
Familiarity with the cannabis industry and digital marketing trends, including SEO, will be considered a plus.
Employment Details:
Employment Duration: Part-time with the potential to move into a full-time role.
Hours: Flexible schedule with an expected commitment of 25-30 hours per month, negotiable based on company needs.
Location: Remote or in-office at our Head Office in Charlottetown, PEI.
Compensation: Competitive hourly rate and mileage reimbursement.
How to Apply:
Please send your resume and a brief cover letter detailing why you'd be the ideal candidate to [email protected]. Only those selected for an interview will be contacted.
Equal Opportunity Employer:
Retro is committed to creating a diverse, anti-racist, and inclusive work environment. We are proud to reflect the rich diversity of the communities we serve and recognize that our success is driven by this diversity.
This job description indicates the general nature and level of work performed by employees in this role. It is not designed to contain a comprehensive inventory of all duties, responsibilities, and qualifications.
Job Type: Part-time
Salary: $25.00-$40.00 per hour
Expected hours: 8 per week
Benefits:
- Dental care
- Flexible schedule
- Paid time off
- Vision care
Supplemental pay types:
Experience:
- Social media management: 2 years (Preferred)
Work Location: In person
